How we
do things

Our design studio was founded in 2013 by a female designer, budtender and medical cannabis patient on a mission to elevate society’s perceptions of cannabis and its users. Guided by her unique pioneering perspective, we provide unparalleled expertise in cannabis retail.
By helping dispensary operators capitalize on the benefits enjoyed when design, branding, and visual merchandising are planned into the highly regulated and often intimidating dispensary experience, we have helped countless dispensaries launch leading brands and change their communities’ perceptions of cannabis. By applying design-thinking to all aspects of the dispensary environment and customer experience, our unprecedented retail designs have helped usher the cannabis industry onto Main Street and into the mainstream, and have forever changed the international conversation about the retailing of “vice.”

Through this distinct market focus, our team has developed a proven and proprietary process that allows us to skillfully lead our clients from concept through construction and prepare them for successful retail operations for years to come. Our expertly tailored approach to the dispensary design and development process combined with our curated team of consultants and experts saves our clients time and money while providing them with breathtaking design concepts and innovative retail strategies. These elevated experiences offer a return on their investment year after year.

At High Road we are committed to:

  • Beholding the power of perception, emotion, and attitude—and design’s influence on them
  • Infusing authenticity and experience into life’s moments
  • Revering the power of one’s built environment and its connection to the world
  • Respecting quality as a means of sustainability
  • Practicing a holistic and pragmatic approach to problem solving
  • Wellness and its direct connection to the quality of our experiences