Our
experts

We are a team of game changers-- creative, problem-solving design professionals who deliver carefully branded and curated environments that foster elevated experiences.
Since 2013, High Road Design Studio has been reinventing the cannabis dispensary experience and helping our clients launch businesses that forever change lives. We have built a reputation of innovation and leadership by providing exceptional award-winning interior design and branding solutions for recreational and medical cannabis dispensaries in dozens of legal markets in the US.

Megan Stone

founder & Creative Director

A disrupter, innovator and entrepreneur, Megan is the grand dame of dispensary design. She founded The High Road Design Studio in 2013 to provide interior design and brand identity services to cannabis retailers and brands across the US. Her unprecedented retail designs have supported both recreational and medical markets, helping usher the cannabis industry onto Main Street and into the mainstream. She has played a key role in changing the international conversation about the retailing of “vice.” Her work has been lauded for altering thoughts, feelings and behaviors worldwide, blazing a trail and earning awards and commendations for design excellence, thought leadership and entrepreneurship along the way. She is an award-winning designer, sought-after speaker and accomplished author who has assembled a dynamic team of professionals to elevate cannabis retail. With each High Road project, Megan has pushed her team to set new standards and bring savvy retail practices to the cannabis industry. Under her leadership, High Road is committed to serving passionate founder-operated brands, providing authentic and perception-altering experiences while revering the power of the built environment and its connection to the world.
Meet

Our Experts

Toni
Lorentzen

Studio Manager
A coordinator, communicator and organizer extraordinaire, Toni has a diverse background in fashion merchandising as well as design and retail management. She accumulated a keen understanding of the daily operations of retail while serving in various management, sales and supervisorial roles with Anthropologie. As High Road’s Studio Manager, Toni manages project schedules, resources, personnel and information across all internal and client-facing initiatives. She keeps the team on-point coordinating tasks, schedules and project details. She is a direct point of contact for clients, vendors and team members, maintaining a consistent and timely flow of communication. In her role as a liaison, Toni monitors project tasks, timelines, budgets and goals ensuring that all parties are informed, and project progress is on track. High Road’s success depends upon effective communication and the management of intricate details—Toni is a master of this particular craft.

Benjamin
Schutte

Brand Strategist & Graphic Designer
A strategist, creative and advocate, Benjamin has over ten years of experience working with national and international clients in the development and execution of their brand strategy and visual assets. Benjamin is an exceptional graphic designer. He is an astute listener with the phenomenal ability to visually communicate his clients’ needs with true finesse—expertly tailoring their brand identity systems and marketing strategies to help bring the brand to life and create long-term success. In addition to developing unique brand identities for some of High Road’s nationally recognized and award-winning dispensaries, such as Gnome Grown, Level Up and Maitri Medicinals, he has worked with retail brands such as Reebok, Samsung and Aramark. Benjamin’s creative talents are enhanced by his outstanding project management skills. Not only does he lead clients through an effective identity creation process, he often becomes a steward of their brand for years to come. He helps clients articulate and activate their brand in their stores, communities and across all communication channels. Benjamin believes in creating brands that speak volumes with simplicity.

Mathew
Gurda

Project Designer
An artist, collaborator and design guru, Mat is a highly respected professional, renowned visual artist and environmental designer. His unique creative background includes education and experience in both industrial and interior design. He has the profound ability to take the seed of an idea and bring it to life on paper. Mat expertly balances the needs and expectations of his clients while successfully guiding and mentoring creative teams to develop compelling and ownable solutions. His right-brained, left-brained synergy combined with his stellar visual communication skills bring true artistry to the design process. He has helped bring creative visions to life for High Road clients such as Maitri Medicinals, Salvera, Texas Original Cannabis Company, Synchronicity Holistic and Royal Highness. In addition to his cannabis industry experience, he has provided the creative direction on a myriad of retail, specialty and restaurant-based projects, including work for  Target, the NFL, Red Bull and Starbucks. Mat believes in developing a holistic vision and telling compelling client stories—his creative problem solving skills make him astute at bringing strategy and brands to life in brick and mortar.

Join our team.

We’re currently seeking talented individuals to join our hard-working crew.
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