Level Up

Scottsdale, AZ

Winner – 2017 Design:retail Portfolio Award – Best Store Design of the Year

Winner – 2017 VMSD Magazine International Visual Competition – Best in Show Food & Beverage/Consumables

Winner – 2017 Shop! Design Award – Specialty Food and Consumable Retailer

Winner – 2017 VMSD Retail Renovation Competition

Level UP is a new state-licensed medical marijuana dispensary located in prestigious Scottsdale, AZ providing patients in a cannabis retail experience that is a level up from the competition in every way. By designing an alluring environment of European-inspired sophistication with an upscale yet attainable quality, LevelUP’s best-in-class products and customer service are given the perfect setting to captivate any patient and secure their loyalty.


Identity Development & Brand Guidelines
Design Conceptualization
Interior Design Documentation
Custom Milwork Design & Fabrication
FF&E Specification
Lighting Design

Programming the space to cater to efficiency in both the patient experience and business operations was critical to maximize customer service and throughput. Thoughtfully utilizing the abundance of windows that provide natural daylighting and nighttime ambience will create a connection to the outdoors that many cannabis dispensaries do not feature.‍
  • Rich, deep tonal colors to welcome and calm.
  • Herringbone floors for rhythm and flow.
  • Dramatic lighting and abundant windows create atmosphere and anticipation.
  • Custom display cases and illuminated shelving that engage and showcase.