All in the Family: Gnome Grown’s newest product brand features top-shelf design
March 12, 2022
Established in 2016 in Oregon, the Gnome Grown family of dispensaries were founded to build a bridge of wellness between farm and community. This group of seasoned cannabis growers and purveyors are committed to achieving consistent, sensational flower through stewardship of the land. After years of diligent, hard work the Gnomes had cultivated not only some of the state's best flower, but a passionate community centered around a love for the cannabis plant.
Finding their remarkably resinous flower in such high demand, the Gnomes knew it was high time to expand their growing collection of cannabis products to include a new proprietary line of pre-rolled joints and turned to High Road to help them bring it to life.
Having previously designed the Gnome Grown brand identity and dispensary locations, High Road was perfectly situated to help grow the legendary brand. Leveraging much of the same design inspiration of the farm and dispensary brand, High Road set out to craft a complimentary product brand that would evoke a friendly, outdoorsy vibe representative of Gnome Grown's Oregon community.
With a nod to the natural world and the tongue-in-cheek personality the Gnomes are known for, Jaybirds Legendary Prerolls deliver a selection of premium cannabis strains for whatever mood strikes you. As a continuation from the color palette High Road established at the Gnome Grown dispensaries to help define their flower and concentrate products, the pre-rolls are divided into three categories; uplifting, balancing and relaxing. This continuity allows the Jaybirds product brand to feel connected to the overarching Gnome Grown brand while still taking on a life of its own.
With such incredible brand equity and an ardent community of like-minded cannabis enthusiasts, Gnome Grown has no plans of slowing down anytime soon and is already planning their next proprietary product line. Be on the lookout as High Road continues to help grow the Gnoman Empire.
the new cannabis experience
Let’s take the High Road together.
We are curators of authenticity and expert storytellers. We turn design challenges into creative opportunities with joy and intellect. We honor quality, craftsmanship, integrity, and pragmatism in all we do. Are you ready to design a better cannabis dispensary experience?
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