How to Create a Winning Cannabis Dispensary Application

August 26, 2020

Set Yourself Up For Success with High Road’s Pre-License Branding & Design Services

Despite being a key step in realizing your dreams of dispensary ownership, submitting a cannabis dispensary license application can be difficult, time consuming, and costly. Oftentimes, potential licensees need a professional identity to utilize during the application process along with preliminary dispensary interior design drawings to satisfy various application requirements. 

Making things more challenging for hopeful cannabis retailers, some legal cannabis programs will not allow you to make changes to your application’s retail space plan should you be awarded a license, leaving you with a cannabis retail layout that might have been good enough for a successful application process but misses the mark when it comes time to construct it in real life. A poorly conceived cannabis retail space plan can negatively impact your dispensary operations, impede customer throughput, compromise your security, and fail to provide for a positive customer experience with your brand.

At High Road, we help prospective dispensary license holders complete their license applications and prepare for future dispensary success through our Pre-License Design & Branding Services. These service options provide cannabis dispensary applicants with the right scope of branding and design services for this phase of their business—when the future is still uncertain, and capital may be limited. 

High Road will work with you to create a simple set of brand assets for a professional business identity, plus provide you with a basic business card design so that you and your partners can represent your future brand in a professional manner. 

How to Create a Winning Cannabis Dispensary Application

We develop compliant dispensary space plans that not only illustrate the necessary features that your application reviewers are looking for, but that lay the framework for future retail success. 

How to Create a Winning Cannabis Dispensary Application

We also create compelling design renderings of your proposed store, illustrating just how committed you are to introducing and operating an upstanding business in the community. 

How to Create a Winning Cannabis Dispensary Application

Combined, these assets will help set you apart from the competition, complete a winning submission and prepare you for the next steps once your dispensary license is awarded. They will also leave you with compelling, enticing visuals to use when promoting your upcoming cannabis business.

Once your application is approved and you’re on your way to holding that coveted cannabis retail license, we will be eager and prepared to pick up right where we left off. We will develop your remaining brand assets and finalize your Brand Style Guide— a sort of user’s manual for your brand identity and its use. We will also complete your dispensary retail design and document our best-in-class concepts for use by you and your architect. In addition, services such as visual merchandising, FF&E sourcing & procurement, branded apparel & merchandise design, marketing support, and post-project photography are performed upon request, ensuring you are on your way to cannabis retail success for many years to come.

High Road’s proven approach to cannabis retail design and branding is a must-have service for any serious dispensary license applicant. Since 2013, High Road has been reinventing the cannabis dispensary experience and helping our clients launch businesses that forever change lives. We have built a reputation of innovation and leadership by providing exceptional award-winning interior design and branding solutions for recreational and medical cannabis dispensaries in dozens of legal markets in the US. 

Put our experience to work for you in your dispensary license application. Contact us today for a complimentary discovery call to discuss your dispensary design and branding needs. We look forward to taking the High Road with you!